Concept

The concept is based on an application which people are going to use during the trip. Many, when coming home from a holiday have been without money which often happens as people are not paying as much attention on the spending costs during the stay in another country (UNT 2006).
The application is going to help travellers travelling domestically and around the world with an application, which is a budget guide. It will calculate the budget a customer has and will provide the customer with tips on attractions, restaurants and hotels which are suitable for the customers’ budget. The calculation application is going to be accessed with help of location based services such as Google maps which will provide customers with knowledge of the area where customers are situated or the route customers are intending to follow.

How it is going to work?
Customers have to download the application onto the iPhone before going on the trip. On the chosen destination, the customer has to choose what they want to do, by using multiple choice suggestions in the iPhone application. Populate the total budget the customer intends to spend during the holiday as well as providing how many days a customer intends to stay at that destination. A screen with the calculation will pop- up, listing matching hotels, attractions and dining places which are the most affordable for the customers’ budget. The application is also going to recommend places such as supermarkets and become more specific for some customers who want a more cost effective means to stay within budget, it will save money on food and assist the customer in getting the most out of the travel experience.

Who is the customer?
The customers are students/backpackers with limited money resources and who want to get the most out of their travel experience. Holidays can be spent differently depending on how much money people have to spend when travelling (Kotler et el 1996). Therefore, the concept is going to be targeted on students who cannot afford everything, but who want to experience the most they can within the budget. On holidays students tend to be quite irresponsible and careless with money they have as students buy products impulsively or overuse credit cards too much (UNT 2006), but at the same time students have less expenditure per day as they are usually not family travellers and prefer staying in cheaper and locally organised accommodation (ISTC 2003). http://www.atlaseuro.org/pages/pdf/FINAL_Full_report.pdf  Students pay less attention to small costs, which in fact are the big costs in the end. Students pay more for unimportant costs such various offers in the shops (Graig Nathanson 2002-2010).

How it is going to help customers?
The calculation application is going to provide customers with attractions, hotels, restaurants and supermarkets with costs which are suitable for the customer’s budget. The concept is also going to be able to raise the importance of nutritious food by providing restaurants and supermarkets with organic food with less attention to places such as MacDonald’s and Pizza Hut which are the cheap fast food chains.
The application is also going to provide time and distance to each place. As you enter the preferred attraction, restaurant or hotel, the application will give the customer a detailed description on distance and time. If a customer for example booked an attraction tour and a dinner in the restaurant, the application will notify whether the customer is on target with time. It will therefore help customer manage the time on holiday, manage the budget and at the same time get most out of the holiday experience.